Evaluation

The questions in bold must be answered in your evaluation PowerPoint:

The questions in Italics are to help you think about how you might answer the evaluation questions:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Does your project look like a film opening? Why? What conventions have you used? Does it break conventions or use conventions from any other form (TV/advertising/internet)? Does your opening clearly fit into the thriller genre or sub genre? Is it more of a hybrid? Is it unclear what genre it is? How have you used characters, narrative?  How have you used camera, editing, sound and mise en scene? How have you used titles and graphics?

2. How does your media product represent particular social groups?

Does you film introduce particular characters?  Who are they? What do the audience find out about them – what are they wearing? Can you tell anything about them from the setting they are in? What do they do or say?

3. What kind of media institution might distribute your media product and why?

What sort of budget do you think your film might command (this will dictate who will distribute your film and how much gets spent on the marketing campaign)? Do you think the film will show in multiplex cinemas or independent cinemas or will it go straight to TV or DVD? What channel might show the film and at what time of day?

4. Who would be the audience for your media product?

Age can determine the target audience for films but it is not the only or the most important factor? Language, nationality and regionality can be important? Peoples interests and tastes will make a difference about what they watch

5. How did you attract/address your audience?

  Does your film use themes from other successful films that might help attract an audience? Or is your film’s selling point its originality?  Did you choose settings, locations, props, costumes or characters and costumes in order to communicate particular things to your audience? Did you choose to explore particular themes to address or target the film at a particular audience?   

6. What have you learnt about technologies from the process of constructing the product?

How have you found filming on HD or DV video? What have you learnt about recording and editing sound, images and video?  What equipment and programs have you used (photoshop, garageband, final cut express) ?  What is the process you went through to create your product? What files have you had to use to transfer media?  Have you used any digital effects on your sounds and images? How have you published your work on the internet?  

7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

Have you stuck to continuity editing? (Match on action, 180 degree rule, shot reverse shot?)  Have you used a variety of shots? How have the locations, props and costumes improved? Did you shoot any dialogue? What have you improved in terms of planning, storyboarding and organization? What have others said about your project?

Draft Deadline: 9am Monday 21^st March

Final Deadline: 9am Monday  28^th March